Okay, in reality it’s not that hard to sell the dream but far too many marketers, salesmen and business folks miss the mark. It’s costly. Think about in it terms of conversion rates. Not selling the dream causes bad conversion – few prospects become clients. However, when you effectively sell the dream, conversion rates not only go through the roof but up-sell because it's literally effortless. Sell the Vision Don’t try to sell the product or service, sell the dream. Don’t sell the technicalities and the specs; sell the vision that includes the person you’re pitching to. Don’t stick … [Read more...]
Three Ways to be a Smarter Person
This article is going to basically lay out 3 ways that you can become a smarter person that achieves more, gets more, does more and IS more. Some of these things you may have heard of, and you’ve likely seen these traits in high achievers, but now is the time to start applying them to your own life. #1) Improve Your Math and Probability Skills What is the probability that you will be successful in life? Do you have any clue? What is the probability that that girl will go home with you tonight? What is the probability that if you choose this guy over that guy that you will meet the deadline? … [Read more...]
